Moustafa?
With over 12 years of experience in marketing and business development, I bring a comprehensive skill set in digital and performance marketing, sales team leadership, and revenue growth. My background includes a proven track record in increasing sales revenue, maximizing ROI, and building businesses from the ground up. Supported by strong management skills and an MBA, I excel in crafting and executing growth-focused, data-driven strategies that align with organizational goals and drive sustainable success.
I bring extensive experience working with various industries and companies throughout my career.
Training & Development
Marketing Agencies
Cosmetics
Advertising
Engineering
Journalism
Performance Marketing Experience
Audience Analysis:
Understanding the target audience’s demographics, interests, behaviors, and preferences.
Channel Selection:
Based on the audience analysis, choosing the digital channels and platforms that align with the campaign goals and target audience characteristics.
Budget Allocation:
Determine how to allocate the advertising budget across different digital channels and platforms to maximize reach and effectiveness.
Campaign Objectives:
Align the media plan with the overall marketing objectives of the campaign, whether it’s to increase brand awareness, drive website traffic, generate leads, boost sales, or achieve other specific goals.
Creative Development:
Collaborate with creative teams to develop compelling ad creatives, messaging, and content that resonate with the target audience and suit the format and requirements of each digital channel or platform.
Campaign Optimization:
Throughout the campaign, monitor and analyze performance metrics to assess the effectiveness of different digital channels and optimize the media plan accordingly.
Measurement and Reporting:
Track key performance indicators (KPIs) such as impressions, clicks, conversions, click-through rates (CTR), conversion rates, and return on adspend (ROAS).
Digital Marketing Experience
Content Marketing:
Created and executed a comprehensive social media content strategy that resonates with target audiences and drives engagement.
Planning:
Managed the social media calendar, ensuring timely, consistent, and strategic posting across all platforms.
SEO:
Implemented effective SEO tactics and tips to enhance website visibility, improve search rankings, and drive organic traffic.
Creative Development:
Collaborate with creative teams to develop compelling ad creatives, messaging, and content that resonate with the target audience and suit the format and requirements of each digital channel or platform.
Portfolio
Examples of my work represents the way I plan, execute, and refine campaigns to deliver measurable results and continuous improvement.
Events Management
Events and conferences provide excellent opportunities to explore new possibilities, attract potential clients, and establish valuable connections. I possess the ability to efficiently manage and organize successful participations.
- Organizational Skills
- Time Management
- Budgeting
- Cost Control:
Education
MBA
MASTER OF BUSINESS ADMINISTRATION 2022 - 2025 | LINCOLN UNIVERSITY.
Bachelor
INFORMATIONS TECHNOLOGY
2007 – 2011
– ORACLE DEVELOPMENT.
- Database Administration
Marketing Diploma
Digital Marketing diploma.
-2015
MBA Research
During my MBA journey at Lincoln University College, Malaysia, I had the opportunity to explore topics that are both academically significant and practically relevant to today’s marketing landscape. Below are two research papers I authored, which reflect my deep interest in digital marketing, customer engagement, and brand development. Each study was the result of months of research, data analysis, and insights aimed at solving real-world business challenges.
The Influence of Chatbots on Customer Retention and Relationship Building
This research explores how businesses can use AI-powered chatbots to strengthen customer relationships, improve retention, and deliver a more personalized brand experience.
The Impact of Content Marketing Strategies on Enhancing Brand Credibility and Loyalty
This paper investigates how well-crafted content strategies influence consumer trust and long-term brand loyalty. It emphasizes the role of storytelling, consistency, and value-driven content in building strong brand-consumer relationships.
Digital Marketing Tools
Over the years, I’ve worked with a wide range of digital marketing tools that help brands grow, connect with their audience, and achieve measurable results. From campaign management and automation to data analytics and content creation, these tools have been essential in executing effective marketing strategies.
More Details
More details about the MBA program?
Of course, I aimed to broaden my understanding of business administration through the pursuit of an MBA course. The program covers a range of topics including Marketing, Project Management, Finance and Accounting, Operations Management, Strategic Management, Organizational Behavior, Business Research Methodology, International Business, Human Resources, Business Ethics, Economics, and Entrepreneurship. I believe that this comprehensive curriculum, coupled with practical experience. I anticipate completing my study program by the end of 2024
My experience with the gulf area?
I possess a robust understanding of the Gulf area market, particularly in Saudi Arabia, gained through seven years of living and working in the kingdom. Additionally, I hold a valid residence and driving license.
About Me
I am a 34-year-old Egyptian, an Arabic citizen, and a Muslim. My aim is to be a valuable individual who can contribute significantly to the organization, and I look forward to career development and growth. In my leisure time, I enjoy various hobbies, and I’m quite skilled at games like dominos, chess, football, billiards, table tennis, padel tennis, estimation, and tarneeb